British Council Pakistan Libraries

Redesigning their website for a mobile audience

Back to Work

Objective

In 2014 we worked closely with the British Council Libraries team in Pakistan to develop an innovative online offer for the launch of their Digital Library. This development ran in parallel with  the physical build of two libraries in Lahore and Karachi. As they opened their doors in 2016, so too did the Digital Library. 

Pakistan’s smartphone users far exceed those using laptops or desktops, so the development focused first and foremost on engagement with a mobile audience.  

Most recently, the team wanted to enhance their online offer and asked us to help:

  • Improve access to digital resources, articles and library events
  • Deepen the engagement with current and new audiences
  • Refresh design and branding of the website

Solution

The website uses Nymbol, our collections management system developed specifically for the heritage sector. This is integrated with WordPress, which enables us to put in place a dynamic and flexible front-end design solution. The catalogue, events and wider content are curated in Nymbol and the front-end pages in WordPress.

As part of the ‘refresh’ we deployed a range of modular content blocks which pull in content from Nymbol. This allows the site to provide a range of intuitive user journeys, enabling users to discover new and engaging content more easily. The modular content blocks are styled in-line with the latest brand guidelines to show the updated look and feel of the organisation. This refreshed solution will allow an efficient deployment of any further design changes the library team want to do with the site later down the line.

We are thrilled to have taken the Digital Library site for British Council Pakistan on it’s next phase of development.

Results

The British Council Pakistan Libraries have a contemporary and fresh mobile-first site that is intuitive for digital users. Redesigned features such as events search, library catalogue, Kids’ Zone and curated articles make the site a richer and more rewarding experience.

We have continued our close relationship with the team and continue to support their wider digital strategy, enabling them to pull together their diverse library services into a coherent online presence.