Objective
At a time when UK libraries are facing unprecedented challenges, we were commissioned by the British Council in Pakistan to use digital technology to transform libraries.
Solution
We worked on a digital strategy and produced content for the British Council to help them bring together their vast collections of books, magazines, journals, music and film into one website. As Pakistan’s smartphone users far exceed those using laptops or desktops, we ensured our content was produced with a mobile audience in mind.
Results
The content serves an audience in Pakistan that is very sophisticated digitally and has a growing hunger for anything British.
