We started Ammba because we saw that something was missing.
Many organisations developing their digital experiences were starting with a technology solution, but leaving content and users as very much an afterthought.
For us that was completely the wrong way round. We have always believed that content and audiences should be the starting point, from which technology will follow.
We still find that our clients and developers speak very different languages, which causes problems for both parties.
So a core part of Ammba has always been to act as translators, guides even. Our role is as much about leading our clients through their content and audience engagement strategy as it is managing technical developments for them.
And that’s where we are today, helping our clients to make sense of the digital world.