Ammba’s Becky Bartlett writes for Create Hub

Create Hub, a news site focusing on the use of technology in the creative and cultural industries, invited our own Director Rebecca Bartlett to be one of 12 Industry Experts this year. Her first article, ‘Indian Sub-Continent is Hungry for British Digital Culture’, discusses the growing interest in accessing British cultural content from mobile devices in South Asia, the challenges with penetrating today’s Digital Market, and the potential that this leads to.

The article also looks at our partnership with consultancy organisation Entec Si and our work with the British Council – and how we are solving the challenge of mapping a digital strategy for libraries in South East Asia, who are keen to grow their online content and create engagement with their audiences.

This fascination with British content, coupled with the booming growth in mobile-first for internet access in the Indian sub-continent, is the perfect opportunity for collaborative projects with cultural organisations worldwide.

Read Becky’s full article here.