- Managing digital delivery
- Defining requirements
- Product development
- Content production
Enabling MOMA Macynlleth to share its collections, events and shop online.
Results
Sharing online collections
Enabled MOMA to share its collection of over 400 images online for the first time. Magnification technology aids in-depth exploration of these images
Dual language
Provided dual Welsh and English language versions of the site.
Fresh digital experience
Developed a clean, contemporary mobile-first site which communicates MOMA Machynlleth’s cultural offer.
New online shop
Created an online shop that holds 300 products.
Events bookings
Integrated an online events system to enable the promotion and sale of tickets through the site.
Objectives
To develop a new website for the Museum of Modern Art (MOMA Machynlleth). Based in mid-Wales, MOMA Machynlleth is an internationally significant arts hub. In addition to their arts collections and exhibitions, MOMA also hosts a range of different cultural events and offers rooms for hire.
A dynamic new website that would enable MOMA Machynlleth to promote their complete offer.
An online shop, enabling them to sell artworks and merchandise.
Access to the site in both Welsh and English languages.
The ability for audiences to book events online.
Solutions
Imagining
We worked with the team to steer them through the development of their new website and ensure the organisation had a modern online experience.
During our initial activities we understood MOMA Machynlleth’s aspirations and their new and existing audiences. We particularly wanted to gather different perspectives on the new site, and so consulted a range of employees and trustees.
Gathering requirements
Through a series of information gathering workshops we gained a firm foundation from which to produce a set of detailed mission documents. These outlined our approach to each key area of the site, including technical and content requirements and target audiences. The importance and desire to share Welsh heritage to celebrate, educate and inform was front and centre.
Design and UX
Our design rationale reflected the contemporary nature of MOMA Machynlleth’s offer as a hub for Welsh arts and culture. By focusing on the bold use of images alongside short pockets of copy and muted backgrounds, we have been able to emphasise the visual appeal of MOMA’s activities.
The technical bit
We used the following integrations to meet MOMA Machynlleth’s key requirements for the site:
- Multilingual content – WPML translation management
- Shop product management – WooCommerce
- Events bookings and ticket sales – The Events Calendar and Ticket Tailor
- Collections – WP Offload Media