- Managing digital delivery
- Enabling channel shift
- Developing new ways of working
Enhancing Oxfordshire County Council's digital presence
Results
A team-led digital presence
Brought together teams from across Oxfordshire County Council in a blended approach to deliver a step change in digital engagement.
New ways of working
Embedded new working practices and end-to-end processes which enabled the team to effectively produce and monitor digital products.
Enhanced digital engagement
Created customer-focused web-based projects so users are now benefitting from a more coherent and consistent experience.
Objectives
To transform Oxfordshire County Council’s digital engagement to better meet customer needs and improve access to services. This was achieved by pulling different teams together in a holistic joined up digital presence approach.
Improving customer journeys
Embed new collaborative working methods across teams in support of a cohesive digital strategy
Support self-service and enable online transactions
Ensure that online communications meet industry standards in production, style, tone and SEO
Put data at the centre of decision-making
Join up digital communications across multiple channels
Solutions
We brought together a blended team of content designers, visual designers, developers, copywriters, digital architects and data analysts to develop a new joined up digital presence team that managed the delivery of a range of digital products.
Preparation and planning
Understanding customer needs, identifying pain points and prioritising workstreams for development. These included:
- Redesigned home page for the main council website
- New jobs promoting recruitment to Oxfordshire County Council
- New website promoting the Oxfordshire Music Hub
- Redesigned landing pages for the main council website
- Refreshed customer journeys for main council website
Design and delivery
Production and design of compliant digital outputs, including graphics, copy, images and multimedia.
Insights and improvement
Looked at website engagement over a 12-month period which helped to identify key areas for improvement and guided the overall approach.
Right tools for the job
Data sources included Google Analytics 4, social media analytics and heatmap website tool Hotjar